Today, NUR SHAH is the largest Fashion House in Kazakhstan. It was founded in 2001 by Kazakh designer Nurzhamal Nurpeisova. The history of its creation began with a small studio in a one-room apartment in Aktau city. However, very quickly, the clothes of this brand conquered thousands of hearts, becoming the leader in the domestic market
Nurzhamal Nurpeisova has made a real revolution in the industry. She turned national clothes into a trend that people wanted to wear not only in Kazakhstan, but also in countries Near and Far Abroad
The DNA of the NUR SHAH brand is an exquisite symbiosis of Kazakh traditions and modern fashion trends, multiplied by the luxury of hand embroidery, high–quality and expensive fabrics and impeccable author's design
At the same time, the Fashion House is constantly developing and offers customers an additional line of clothing "pret-a-porter", for everyday life, in a more affordable price segment
For many years, NUR SHAH has been actively participating in various exhibitions and shows; honourably representing the culture and art of Kazakhstan at Fashion Weeks: in New York, Shanghai, Dubai and many other countries. And also regularly releases seasonal collections as part of the "Tengrii Fashion Week"
Over the years, publications about the NUR SHAH brand and designer Nurzhamal Nurpeisova have regularly appeared in the media, on Internet portals, in various well-known glossy and business magazines: VINTAGE, La ficel, Damu, etc. Critics invariably admire the success of the Kazakhstani brand and predict a bright future for it.
The NUR SHAH brand has always strived for uniqueness and paid special attention to the qualitative and aesthetic characteristics of materials. Our feminine, exquisite dresses and suits are decorated with: original prints, luxurious embroidery, scattering of rhinestones and luxurious accessories
NUR-SHAH takes great care of traditions. Since ancient times, the attitude of the Kazakh people to the surrounding reality, magical and aesthetic aspects of national culture have been intertwined in the intricate ligature of ornaments
Therefore, embroidery is a cult for us and, of course, the business card of our brand. Our embroiderers have the highest skill. They put a lot of work and a lot of love into every stitch
There is another important feature of the clothes from NUR SHAH. For 7 years, we have been creating fabrics with unique author's prints, which are designed by our best artists. Designer patterns are the decoration of all collections, emphasizing the individuality and originality of the outfits. For prints, we use the author's stylizations of traditional Kazakh ornaments, combined with various elements of decorative art from the countries of the Near and Far East
For us, patterns on fabric are not just ornaments - they are a whole story that we want to give to all connoisseurs of beauty!